Ad Platform Guides
ZIP code targeting, by platform
How ZIP and geo targeting actually works on every major ad platform — including limits, formats, and the gotchas nobody documents.
Google Ads
Native ZIPStandard Search, Display, and Shopping ZIP targeting.
Performance Max
Native ZIPExclusion lists are the only reliable geo lever in PMax.
Microsoft Ads (Bing)
Native ZIPSame ZIP model as Google, smaller library but cleaner UI.
Meta Ads (Facebook + Instagram)
Native ZIPZIP-based audiences with a 1,000 ZIP per ad set limit.
YouTube Ads
Native ZIPRuns through Google Ads — same ZIP targeting, video-first creative.
TikTok Ads
WorkaroundDMA/region targeting native; ZIPs via custom audience workaround.
LinkedIn Ads
WorkaroundMetro/city level only — ZIPs map to surrounding metros.
Display & Video 360
Native ZIPEnterprise-grade ZIP, polygon, and proximity targeting.
The Trade Desk
Native ZIPZIP, congressional district, and custom polygon — broad geo support.
Reddit Ads
WorkaroundMetro-level targeting with subreddit overlay — no native ZIPs.