Ad Platform Guides

ZIP code targeting, by platform

How ZIP and geo targeting actually works on every major ad platform — including limits, formats, and the gotchas nobody documents.

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Google Ads ZIP lists

Radius, paste batches, the 10,500 cap, and Presence vs interest.

Campaign-level ZIP exclusions and donut rings — not asset groups.

No signup. Radius targeting and a truncated ZIP sample export.

Quick resource

Copy every non-US country for US-only campaigns — one bulk paste, CSV download included.

ZIP lists, radius targeting, paste batches, and Presence vs interest.

Campaign-level ZIP exclusions and donut rings — the geo lever that holds.

Same ZIP model as Google, smaller library but cleaner UI.

ZIP-based audiences with up to 50,000 locations per ad set.

Runs through Google Ads — same ZIP targeting, video-first creative.

DMA/region targeting native; ZIPs via custom audience workaround.

Metro/city level only — ZIPs map to surrounding metros.

Enterprise-grade ZIP, DMA, and proximity targeting at scale.

ZIP and postal-code custom geo with inclusion and exclusion lists.

Metro-level targeting with subreddit overlay — no native ZIPs.