Ad Platform Guides

ZIP code targeting, by platform

How ZIP and geo targeting actually works on every major ad platform — including limits, formats, and the gotchas nobody documents.

Quick resource

Google Ads country exclusion list

Copy every non-US country for US-only campaigns — one bulk paste, CSV download included.

Standard Search, Display, and Shopping ZIP targeting.

Exclusion lists are the only reliable geo lever in PMax.

Same ZIP model as Google, smaller library but cleaner UI.

ZIP-based audiences with up to 50,000 locations per ad set.

Runs through Google Ads — same ZIP targeting, video-first creative.

DMA/region targeting native; ZIPs via custom audience workaround.

Metro/city level only — ZIPs map to surrounding metros.

Enterprise-grade ZIP, DMA, and proximity targeting at scale.

ZIP and postal-code custom geo with inclusion and exclusion lists.

Metro-level targeting with subreddit overlay — no native ZIPs.