ZIP rings, bullseye tiers,
and custom polygons.
Build precision geo-targeting for Google Ads. Stack inclusion and exclusion ZIP rings around up to 10 locations, break bullseye targets into per-tier ZIP lists, or draw your own polygon zones with adjustable exclusion buffers. Name and save any search to reload later — overlap is handled automatically, inclusions always win.
Free: 1 location, radius only · Pro: 10 locations, 4 advanced modes, polygon zones, named saved searches, cloud sync, Google Ads CSV.
Radius & ring targeting
Free, fast radius rings around any US address. Build inclusion or exclusion zones in seconds.
Four advanced targeting modes
Donut, include-only, exclude-only, and bullseye tiers. Mix and match per location.
Real ZIP boundaries
Actual ZCTA polygons rendered on a dark high-contrast map. Inclusions always win over exclusions.
Bullseye tier breakdown
Stack 2–5 concentric rings around a location. Copy or export each tier as its own ZIP list.
Custom polygon zones
Draw any area on the map. Everything inside is included; choose a 0–25 mile buffer to exclude the ring around it.
Named saved searches
Name and save any search. Filter history by date, mode, or polygon, and reload a past setup in one click.
Cross-device cloud sync
History and polygon zones sync to your account so the same targeting is ready on every device.
Stop hand-picking ZIPs for every Google Ads campaign.
Performance Max serves to every surrounding area you don't explicitly exclude. Building those exclusion lists by hand in Google Ads is a 30-minute click-fest per campaign. ZipFencer produces a paste-ready ZIP list or Editor CSV in seconds.
How we compare
A few tools touch parts of this workflow. None put it together the way solo PPC managers actually need.
| Tool | Address rings | Donut / bullseye | Polygon zones | Ads CSV | No setup |
|---|---|---|---|---|---|
| Manual in Google Ads | |||||
| Google Radium (open source) | |||||
| RadiusTarget.com (waitlist) | |||||
| ZipFencer |
$19/month — less than one billable hour of manual ZIP picking.
Free vs Pro
Start free with a single location. Upgrade when you need multi-location targeting, polygon zones, and cross-device sync.
Free
$0- 1 location
- Radius targeting mode
- Real ZCTA map rendering
- Plain-text ZIP export
- Save & name searches locally (this device)
Pro
$19/monthEverything in Free, plus
- Up to 10 locations
- 4 advanced modes incl. bullseye tier breakdowns (donut, include-only, exclude-only, bullseye)
- Custom polygon zones with exclusion buffer
- Cross-device cloud sync (history + zones)
- Named, searchable, filterable history with clear-all
- Google Ads bulk-upload CSV export