ZipFencer vs RadiusTarget
Both promise faster Google Ads radius targeting. RadiusTarget is currently waitlist-only with no public pricing. ZipFencer is available today at $19/month with polygon zones and bullseye tier breakdowns.
RadiusTarget
Precision geo targeting (waitlist)
Markets itself as 'precision geo targeting' for Google and Meta Ads. At the time of writing, the product is waitlist-only — no public pricing, no published feature list, no self-serve signup.
ZipFencer
Web app — built for Google Ads
Address-anchored ZIP rings, donut and bullseye tiers, polygon zones, and Google Ads CSV export in one workflow. No setup — sign in and you're targeting in seconds.
Capability comparison
| Capability | RadiusTarget | ZipFencer |
|---|---|---|
Available today (self-serve signup) RadiusTarget is currently waitlist-only | ||
Public, transparent pricing $19/month flat — no usage meters or seats | ||
Address-anchored radius rings | ||
Donut targeting (inner + outer radius) Not advertised on RadiusTarget's site | Partial | |
Bullseye tier breakdown | Partial | |
Custom polygon zones | Partial | |
Performance Max exclusion CSV | Partial | |
Google Ads bulk-upload CSV | ||
Named saved searches with cloud sync | Partial |
When RadiusTarget makes sense
Teams willing to wait, get on a list, and evaluate when access opens up. Useful if you want a single tool that covers both Google and Meta and aren't in a rush.
Where it falls short for Google Ads
- Waitlist-only access — you can't actually use it today, and there's no published timeline.
- No public pricing — you can't plan a budget or compare price-to-value before requesting access.
- Single-radius positioning — no published support for donut, bullseye tiers, or polygon zones.
- No published Performance Max exclusion workflow — the surrounding-ZIPs problem isn't directly addressed in marketing.
If you want to wait and see what RadiusTarget eventually ships, get on their list. If you have a Google Ads campaign to launch this week and need polygon zones or PMax exclusion CSVs, ZipFencer is available right now.