Ad Platform Guide
Reddit Ads ZIP code targeting
Metro-level targeting with subreddit overlay — no native ZIPs.
ZIP targeting
Workaround required
Import format
Country, state, or metro. No ZIP-level granularity.
Practical limit
Up to 50 metros per ad group.
Where to find it in the UI
Ad group → Audience → Location
Step-by-step: ZipFencer → Reddit Ads
- 1
Use ZipFencer to map your service area to surrounding metros.
- 2
In Reddit Ads, target those metros under Location.
- 3
Layer in local subreddits (r/{cityname}) for sharper local intent.
- 4
Use the Brand Safety filter to exclude irrelevant communities.
Gotchas to avoid
- Reddit's smallest geo unit is the metro. ZipFencer is useful for identifying which metros to target, not as a direct upload.
- Subreddit targeting often outperforms geo on Reddit — pair a local subreddit (e.g. r/Dallas) with metro geo.
- Reddit's user counts skew young and urban — adjust expectations for suburban ZIP-set advertisers.
Frequently asked questions
Other platforms
Build your Reddit Ads ZIP list in 60 seconds
Drop a pin, pick a radius, and export a CSV that drops right into Reddit Ads.
Start building