Ad Platform Guide
Microsoft Ads (Bing) ZIP code targeting
Same ZIP model as Google, smaller library but cleaner UI.
ZIP targeting
Native
Import format
Bulk ZIP paste, one per line. CSV import via Bulk tool.
Practical limit
10,000 location targets per campaign.
Where to find it in the UI
Campaign → Settings → Location → Advanced location options
Step-by-step: ZipFencer → Microsoft Ads (Bing)
- 1
Generate your ZIP list in ZipFencer.
- 2
Use Microsoft Ads → Campaign → Settings → Location → Advanced location options.
- 3
Paste your ZIP list. Skip any flagged as unrecognized.
- 4
Optionally upload via the Bulk tool for multi-campaign rollout.
Gotchas to avoid
- Microsoft's location library is slightly behind Google's — a handful of newer ZIPs may show as 'unrecognized'.
- Bing imports respect Google Ads exports, so the same ZipFencer CSV works for both platforms.
- Bid adjustments by ZIP are supported and underused — most advertisers leave them at 0.
Frequently asked questions
Other platforms
Build your Microsoft Ads (Bing) ZIP list in 60 seconds
Drop a pin, pick a radius, and export a CSV that drops right into Microsoft Ads (Bing).
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