Ad Platform Guide
Display & Video 360 ZIP code targeting
Enterprise-grade ZIP, polygon, and proximity targeting.
ZIP targeting
Native
Import format
ZIP code, DMA, custom polygon (KML), or proximity radius.
Practical limit
10,000 ZIPs per line item; polygons and proximity are unlimited.
Where to find it in the UI
Line item → Targeting → Geography → Add geographies
Step-by-step: ZipFencer → Display & Video 360
- 1
In ZipFencer, build a ZIP list or draw a custom polygon zone.
- 2
Export both the CSV and the KML.
- 3
In DV360, open the line item → Targeting → Geography → Add geographies.
- 4
Upload the CSV for ZIP targeting or the KML for polygon targeting.
- 5
Apply the same geo set across multiple line items via shared geography lists.
Gotchas to avoid
- DV360 supports custom polygons via KML upload — ZipFencer's polygon mode exports both ZIP and KML.
- Geo signals are blended across the ad exchanges DV360 buys from — quality varies by exchange.
- Proximity targeting and ZIP targeting can be combined for fallback coverage.
Frequently asked questions
Other platforms
Build your Display & Video 360 ZIP list in 60 seconds
Drop a pin, pick a radius, and export a CSV that drops right into Display & Video 360.
Start building