Ad Platform Guide
Display & Video 360 ZIP code targeting
Enterprise-grade ZIP, DMA, and proximity targeting at scale.
ZIP targeting
Native
Import format
ZIP, postal, DMA, or proximity radius — added as a pasted list.
Practical limit
Up to 10,000 pasted location targets (ZIP / postal / DMA) per line item.
Where to find it in the UI
Line item → Targeting → Geography → Add geographies
Step-by-step: ZipFencer → Display & Video 360
- 1
In ZipFencer, build your ZIP list and export it as CSV (or copy the plain-text list).
- 2
In DV360, open the line item → Targeting → Geography → Add geographies.
- 3
Paste or upload your ZIP / postal codes — up to 10,000 location targets per line item.
- 4
Apply the same geo set across multiple line items via shared geography lists.
Gotchas to avoid
- DV360 geo targeting takes pasted ZIP, postal, or DMA lists — paste your ZipFencer ZIP export directly; there's no polygon-shape upload for geo targeting.
- Geo signals are blended across the ad exchanges DV360 buys from — quality varies by exchange.
- Proximity targeting and ZIP targeting can be combined for fallback coverage.
Frequently asked questions
Other platforms
Build your Display & Video 360 ZIP list in 60 seconds
Try the live demo with no signup, or open the builder to export a CSV on Starter & Pro that drops right into Display & Video 360.