Radius, donut, and bullseye

How inclusion and exclusion rings map to Google Ads location lists.

1. Radius (include): ZIPs that intersect the circle around your pin.
2. Donut: include an outer ring while excluding an inner radius — classic spillover control.
3. Bullseye / Custom tiers: tiered rings for bid modifiers or staged rollout by distance band.
4. Exclude-only lists are useful for Performance Max geo bleed control.
5. Advanced modes require a paid plan. Free/demo stay on basic radius.