Performance Max ZIP exclusions
Build exclusion lists that match how Google resolves location targeting.
- Create a location with an exclude-focused mode (donut outer exclude or exclude-only).
- Export the exclusion ZIP list as Google Ads CSV or paste batches.
- In Google Ads, apply location exclusions at campaign or asset-group level as appropriate.
- Revisit weekly with search term / geo reports — ZipFencer does not auto-sync live Ads.